Digital Media Design and Marketing

Saint Elizabeth University's integrative and interdisciplinary M.A. in Digital Media Design and Marketing will teach graduate students: about the history and development of digital media; how to create innovative branding and graphic designs for e-markets; write business-savvy text; and gain the ability to market and manage digital media sites of all types for a wide variety of employers and private individuals who demand a creative web presence.

Today, some of those digital and social media sites include Instagram, Facebook, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, and YouTube, in addition to websites, blogs and direct marketing businesses.

SEU's M.A. in Digital Media Design and Marketing is intended for those students who have a B.A. or B.S. degree in almost any major. Every field needs digital media experts who can post and cultivate audiences on all the sites, create superb websites and blogs, and manage, analyze and shift marketing and audience building strategies.

This is an M.A. program for those who want to be actively designing, communicating and creating content to promote non-profit, for-profit, governmental and/or personal enterprises. This M.A. program dovetails well with almost all B.A. and B.S. programs at the University. In addition, students in the M.A. in Digital Media Design and Marketing will overlap with two courses for the M.S. in Management: BUS640 Social Media & Web 2.0 Management, Business & Organizations and BUS675 Social Media Management Project.

For more advanced computer students, a course in the M.S. in Data Analytics, CS625 Data Mining, will be a possible choice for the metric mining and analysis section of our M.A. in Digital Media Design and Marketing curriculum.