BUS623 Research Methods
This course introduces the student to the systematic process of collecting, analyzing, and reporting of data that is to be used by managers when solving specific marketing problems. The marketing research process involves determining research objectives; developing qualitative and quantitative approaches; designing sampling plans; constructing instruments and procedures to collect data; analyzing the data using statistical techniques; and reporting the findings. Prerequisites: BUS 621; MATH 119 or equivalent.
Prerequisite
BUS621