HA675 Mktg & Srat Plan in Heatlh Sevices Org
This course explores the general philosophy and activities of marketing and strategic management in health services organizations. Topics include: assessing and understanding the needs of key customer groups; health consumer behavior; market segmentation and targeting; staff needs and relations; forecasting service demand; new product development; product pricing and distribution; advertising and public relations; analysis of collaborative and competitive environments, and strategy formulation.