HCM675 Health Care Marketing
This course focuses onmarketing concepts and techniques appropriatefor health caremanagers andmarketers. It covers researchand planning approaches through awide range of strategies,includingmarket segmentation,product linemarketing,physicalservices,and using public relations and advertising. Additionaltopics include designing approaches for building consumer loyaltyand strategies for dealingwith the diverse institution’s productmix.The coursewill also include contemporary case studies illustratingmarket decisions faced by the health care professional.