EDAS719 Enrollment Management in Higher Education
This course covers marketing the institution of higher learning, programs to attract applicants, the application process, generating and applying models for predicting enrollment, and assessing outcomes, including ratios such as applicant-to-accept, accept-to-enrollment, and enrollment-to-retention, and graduation rates. Issues of selectivity, financial aid leveraging (merit and need-based scholarships and aid programs), and linkages between academic and student affairs are covered. Ways to attract and retain students, increase selectivity and enrollment, and improve students’ academic and social integration and success, are highlighted throughout the course.