BUS315 Sport Marketing
The wide world of sports is a very complex, busy, and exciting industry that is continuously changing from day to day. Sport is an integral part of society worldwide and has a multi-billion dollar industry to follow. Students will learn an overview of the industry in detail, develop a basic knowledge of tools and strategies to be successful in sports marketing/management fields, and better understand the changing landscape of sports as new technology, digital extensions, and social mediums are introduced. Prerequisite:
BUS215
Prerequisite
BUS215