DM631 Metrics Management for Digital Media
This course focuses on the practical aspects of Digital Media analytics. Competencies and knowledge of the fundamentals of effective communication will be further explored and enhanced as students will learn how to gather, interpret, and prioritize Digital Media analytic data. Students will also gain a strong working knowledge of how to use computer software packages, such as Microsoft Excel, to analyze the data to create, critique, implement and alter Digital Media strategies based on statistics and personal feedback. Students will be afforded the opportunity to survey different analytical measurement software packages, and learn the advantages and disadvantages of each. Required: 3 credits