BUS340 Sales & Selling in a Retail Environment
This course will involve the study of the emerging trends, technologies, ethical and global challenges that are associated with the 'new' retail environment. Issues to be discussed include the impact of technology and globalization on the marketplace and the challenges that these and other developments have created for retailers. Prerequisite: BUS 215 Principles of Marketing and Consumer BehaviorStudent must be junior/senior status, or receive permission from the Director or Chair of the Program
Prerequisite
BUS215