BUS623 Research Methods
This course introduces the student to the systematic process of collecting, analyzing, and reporting of data that is to be used by managers when solving specific marketing problems. The marketing research process involves determining research objectives; developing qualitative and quantitative approaches; designing sampling plans; constructing instruments and procedures to collect data; analyzing the data using statistical techniques; and reporting the findings.
Prerequisite
MATH119 or equivalent and must be admitted to the graduate management program or permission of the department Chair/Program Director