COMM362 Public Relations Writing
A workshop approach to public relations writing in various settings. The course examines where public relations practices began and suggests where the field may be headed. Course content examines the dissemination of public information, public opinion analysis, and research techniques to establish psychographics. Applications in business, government, education, nonprofit organizations and politics will be discussed. Students will be able to apply the writing skills learned to business, professional and social communication. Required for Public Relations specialization.