BUS225 Marketing Communication
A study of the strategies employed in and the application of the marketing process to achieve its goals: informing, influencing, and persuading through advertising, personal selling, direct marketing, sales promotion, and public relations. Both traditional and emerging methods (e.g. the use of the Internet as a promotional channel) will be discussed. Prerequisite: BUS 113. This course is cross-referenced to COMM 225.
Prerequisite
BUS215