BUS480 Project BEAD
Project BEAD is a student-run faculty facilitated service learning vehicle designed to broaden, enrich, advance, and develop empowerment in women. This Internship will give students hands on experience to the many aspects that surround running a small retail business. Students will be involved in the creative process as well as in the manufacturing of the items chosen to sell. The internship provides an opportunity for students to develop financial, managerial, marketing, communication, and sales skills. Additionally, students will conduct research to develop a marketing communication strategy that they will execute throughout the semester. Participation in off-premise sales and trade shows is a requirement. Each student will take away from the course a hard bound portfolio of work as well as information for an e-portfolio. Course requirements also include a weekly log of the service learning experience and a final summary report and presentation. This course is open to all Juniors and Seniors. The course size is limited to 15 students.