M.A. in Digital Media Design and Marketing
Mission
Flowing from the mission of Saint Elizabeth University, the mission of the M.A. in Digital Media Design and Marketing is to prepare students of all ages, ethnic groups and backgrounds, to utilize the power of the World Wide Web and digital media sites to help promote ethically and morally responsible for-profit, non-profit, governmental and personal businesses and enterprises of all types for the betterment of individuals and society at large.
Goals
The goals for the M.A. in Digital Media Design and Marketing are to teach our Master's students how to:
- Understand and utilize the power of digital media platforms including websites and blogs to achieve the goals of their employers or businesses
- Create effective designs, written material and branding to attract diverse target markets
- Use dynamic marketing and tracking strategies for effective digital media analysis, usage and troubleshooting
- Employ mathematical metrics and data to help enhance, manage and market the sites and cultivate the influencers
- Create theoretical and practical training projects to further prepare students to both practice and teach digital media design and marketing
Degree Requirements
The program requires the successful completion of 31-34 credit hours. All students must take the following courses:
Required Courses (31 Credits)
| DM611 | Computers&Programming for Digital Media | 3 |
| DM613 | Intro to Digital Media Design and Marketing | 3 |
| BUS640 | Social Media & Web 2.0 Management Business & Orginization | 3 |
| DM617 | Advertising and Graphic Design for the Web and Digital Media | 3 |
| DM619 | Typography and Layout for the Web and Digital Media | 3 |
| DM622 | Writing and Editing for Digital Media | 3 |
| BUS675 | Social Media ManagementProject | 3 |
| MC626 | Ethical Issues | 3 |
| DM631 | Metrics Management for Digital Media | 3 |
| DM633 | Visual Communications & Branding for Digital Media and the Web | 3 |
| DM696 | Seminar on Current and Emerging Digital | 1 |
| DM697 | Culminating Requirement | 0 |
Elective Courses (3 Credits)
| DM640 | Digital Media Innovating | 3 |
Admission Criteria
The current requirements for admission into the SEU M.A./M.S. Programs will be used as the baseline.
Acceptance is based on the strength and quality of the student's undergraduate program, any relevant certificates, transcript, grade point average, letters of recommendation and projected ability to complete the degree program. An essay explaining the applicant's motivations will be required. Extracurricular activities involving voluntary service and advocacy, as well related experiences are also considered.
Transfer students are assessed individually based on comparable courses and credits completed, and comparable learning outcomes, and will be permitted to transfer in up to 12 credits, and will also be provided with Credit by Exam, and Portfolio Experiential Learning Assessment options within this transfer credit limit.