B.S. in Sport Management and Marketing

Degree Requirements

The program requires the successful completion of 50-52 credit hours.

Core Requirements (23 Credits)

BUS100	Introduction to Business: Domestic & Global Dimensions	2
BUS200	Principles of Management & Management Skills	4
BUS215	Principles of Marketing & Consumer Behavior	4
BUS227	Theories of Micro Economics	3
BUS242	Accounting I	3
BUS300	Business Finance I	3
BUS400	Research Methods & Project Management	4

Sport Management and Marketing Core Courses (25 Credits)

BUS110	Introduction to Sport Management & Marketing	2
BUS225	Marketing Communication	4
BUS315	Sport Marketing	3
BUS325	Sport Sales and Promotion	4
BUS327	Sport Event Planning & Facilities Management	4
BUS435	Ethics & Law in Sport Management	4
BUS497	Internship Sport Management & Marketing-Capstone	4

Suggested Elective (2-4 Credits)

Choose one from the following:

BUS320	Human Resource Management	4
BUS350	Small Business Planning & Management	2
BUS365	Organizational Behavior & Change	4
BUS405	Organizational Leadership	4
COMM223	Public Speaking & Presentation Skills I	2
COMM224	Presentation Skills	4

Related Requirement:

MATH119

Elementary Statistics

4

Recommended Course Sequence

First Year

Fall Semester (First Semester) (16 Credits)

BUS100	Introduction to Business: Domestic & Global Dimensions	2
PSY100	Introduction to Psychology	4
SEU100	Foundations in Literacy	4
SEU100CL	Foundations in Literacy Context Lab	2
	Elective	4

Spring Semester (Second Semester) (15-16 Credits)

SOC101	Introduction to Sociology	4
BUS110	Introduction to Sport Management & Marketing	2
SEU110	Literacy I	4
SEU110CL	Integated Literacy I Context Lab	2

Second Year

Fall Semester (First Semester) (16-18 Credits)

BUS200	Principles of Management & Management Skills	4
PSY200	Developmental Psychology	4
SEU120	Integrated Literacy II	4
SEU120CL	Integrated Literacy II ContextLab	2
	or
SEU210	Global Perspectives	4
MATH119	Elementary Statistics	4

Spring Semester (Second Semester) (16 Credits)

SOC207	Introduction to Social Welfare & Social Work	4
	or
SOC281	Sociology of Aging	4
SEU220	Ways of Knowing	4
SEU230	Healthy Living	4

Third Year

Fall Semester (First Semester) (17 Credits)

BUS225	Marketing Communication	4
BUS227	Theories of Micro Economics	3
BUS242	Accounting I	3
BUS315	Sport Marketing	3
SEU300	Faith, Spirituality & Ethics I	4

Spring Semester (Second Semester) (14-15 Credits)

BUS300	Business Finance I	3
BUS325	Sport Sales and Promotion	4
BUS327	Sport Event Planning & Facilities Management	4
BUS	Business Elective	3-4

Fourth Year

Fall Semester (First Semester) (16 Credits)

BUS400	Research Methods & Project Management	4
BUS435	Ethics & Law in Sport Management	4
BUS497	Internship Sport Management & Marketing-Capstone	4
SEU400	Essentials Capstone	4

Spring Semester (Second Semester) (16 Credits)

BUS497	Internship Sport Management & Marketing-Capstone	4
BUS	Business Elective	4
	Electives	8

* BUS497 - second internship recommended