Sport Management and Marketing
Program Overview
The Saint Elizabeth University (SEU) B.S. in Sport Management
and Marketing Program will prepare students for entry level
employment in areas including advertising, promotion, sport
marketing, management, administration, and customer en-
gagement in sport and sport-related organizations, as well as
high school administration and athletic director positions.
The program includes both management and marketing training within the curriculum. There are a variety of career options that will be open to SEU's graduates in retail, education, sport organizations, and community-based programs.
Mission
The mission of the B.S. in Sport Management and Marketing Program is to prepare students
for diverse career opportunities in sport management and marketing organizations at the
professional, corporate, amateur, and high school and college levels.
The program seeks to promote a learning environment that expands students' ability to effectively address sport business and management issues using critical thinking, creative problem-solving, and innovative decision-making.
With a strong liberal arts foundation, our graduates are prepared for management and marketing roles while having developed into competent, ethical, and responsible sport management professionals.
Unique Elements of the Program
- Students enrolled in small classes receive individual attention from highly credentialed faculty on real-world applications of academic concepts.
- Students benefit from required internships, capstones, and other experiential learning.
- Students can apply for the combined degree option for SEU undergraduates, resulting in early matriculation into graduate courses and programs.
- Students can also pair the the bachelor’s
degree coursework with a minor in various disciplines and liberal arts areas, including health sciences, accounting, communication, psychology, and global studies.
Outcomes
- Exhibit foundational knowledge in sport management and marketing including the management, marketing, financial, economic, legal, and ethical components by demonstrating an understanding of the concepts and theories.
- Demonstrate knowledge in accounting, economics, management, marketing, finance, law, research, and reporting.
- Identify and explain the sport marketing mix and consumer behavior.
- Communicate effectively both orally and in writing using applicable technology.
- Apply legal and ethical principles in decision-making.
- Demonstrate critical and creative problem-solving in sport management and marketing business scenarios.
- Demonstrate an understanding of the social responsibilities in various organizations – sport, business, and academia.
- Collaboratively work as a leader or as a team member.
- Plan, organize, staff, market, and implement an athletic event.
- Respectfully interact with people in diverse cultures.
Program Graduates
Students graduating from the sport management & marketing program will be prepared for entry-level positions in a variety of sport, educational, and business organizations. Graduates are also prepared for a variety of graduate programs.