M.A. in Digital Media Design and Marketing
Mission
Flowing from the mission of Saint Elizabeth University, the mission of the M.A. in Digital Media Design and Marketing is to prepare students of all ages, ethnic groups and backgrounds, to utilize the power of the World Wide Web and digital media sites to help promote ethically and morally responsible for-profit, non-profit, governmental and personal businesses and enterprises of all types for the betterment of individuals and society at large.
Goals
The goals for the M.A. in Digital Media Design and Marketing are to teach our Master's students how to:
- Understand and utilize the power of digital media platforms including websites and blogs to achieve the goals of their employers or businesses
- Create effective designs, written material and branding to attract diverse target markets
- Use dynamic marketing and tracking strategies for effective digital media analysis, usage and troubleshooting
- Employ mathematical metrics and data to help enhance, manage and market the sites and cultivate the influencers
- Create theoretical and practical training projects to further prepare students to both practice and teach digital media design and marketing
Degree Requirements
The program requires the successful completion of 31-34 credit hours. All students must take the following courses:
Required Courses (31 Credits)
| DM611 | Computers & Programming for Digital Media | 3 |
| DM613 | Intro to Digital Media Design and Marketing | 3 |
| BUS640 | Social Media & Web 2.0 Management Business & Organization | 3 |
| DM617 | Advertising and Graphic Design for the Web and Digital Media | 3 |
| DM619 | Typography and Layout for the Web and Digital Media | 3 |
| DM622 | Writing and Editing for Digital Media | 3 |
| BUS675 | Social Media Management Project | 3 |
| MC626 | Ethical Issues | 3 |
| DM631 | Metrics Management for Digital Media | 3 |
| DM633 | Visual Communications & Branding for Digital Media and the Web | 3 |
| DM696 | Seminar on Current and Emerging Digital | 1 |
| DM697 | Culminating Requirement | 0 |
Elective Courses (3 Credits)
| DM640 | Digital Media Innovating | 3 |
Admission Requirements
- Completed application
- Official Transcripts
- Current Resume
- Two letters of recommendation
- Official transcripts from all undergraduate and graduate (if applicable) colleges/universities attended
- 500-word Personal Statement (1-2 pages). Why are you interested in obtaining a graduate degree? What are your long-term goals and how will a graduate degree help you achieve them?
*Unofficial transcripts, resume, letters of recommendation and the essay can be submitted as part of the online application. The application fee is waived if you apply online.